SKILL SET

Luke Norris Tuhi Creative Shoshin

CORPORATE IDENTITY

Brand image is how the customer actually perceives and interprets your brand. A customer can recognise the logo of a brand which can instantly evoke a feeling of trust. A good example is Coca Cola - you see the logo, you instantly know you are getting a quality product.

 
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SOCIAL MEDIA

With such amazing growth, every business today needs to leverage proper social media channels in the best possible way. Not because it’s the “in thing”, and not because it sounds simple, but because their target audience is hanging around the popular social networks. And they’re engaging with their favorite brands and connecting with them on different levels.

 
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WEB DESIGN

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. ...
A website is also importantbecause it helps you establish credibility as a business.

Luke Norris Tuhi Creative Shoshin

INTERIOR DESIGN

 Importance of interior design. First and foremost, interior design is important due to the aesthetic value it posses in a given space. . The simple fact is that having a house that looks nicer is going to make you like it better and that makes design important. Interior design increases the value of a house/project.

 
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DIGITAL FILM

Why Digital Marketing is Important for business- Facilitates Interaction with Targeted Audiences. One reason why internet marketing is assuming control over conventional marketing channels is the capacity of Digital advertising methods to cooperate with target audiences and ensure result driven interactions.

 
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EVENT ACTIVATION

Business events provide a unique opportunity to meet and liaise with a number of other industry professionals – but for small businesses. As a smaller company looking to make a splash in your sector, creativity is key – This allows you to set, manage and review your goals – helping you to execute a successful pop-up event that works for you.

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PRODUCT DESIGN

 It is the role of good product design to effectively communicate that meaning to the consumer. Societal pressure based on economical, ecological, and technological preferences is constantly altering how people feel about products.

 
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Photography

Photography is an art which can be done in several ways to enhance the beauty and charm of the events. It must accurate and perfectly done shot to capture the emotions and moments which cannot be expressed by words but can be feel by pictures and snaps. We preserve the important events and people in our lives

 
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BRAND AMBASSaDOR

Brand ambassadors are the not-so-secret weapon of many hot companies. They help the up-and-coming companies stand out among the many others in the field. To put it simply, “brand ambassador” is a term used in the marketing world in reference to a person who represents and promotes your company.


PROFILE

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Luke Norris is a designer & brand consultant for creatives, executives and entrepreneurs around the world under his consultancy ‘TUHI INTERNATIONAL’. The word ‘Tuhi’ originating from his New Zealand native Maori heritage meaning to communicate through the five senses - touch, smell, taste, sight & gesturing.

His experience & success globally motivated him to create a second arm called SHOSHIN & CO. An international platform at the core of cultural intelligence. Inspired by the Japanese word meaning “beginners mind’ that represents an attitude of openness, eagerness and lack of preconceptions when studying a subject. Even at an advanced level related to typologies and the psychological, sociological, and biological theories in todays world.

WORK

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HOMELESS HOODS x TUHI
Hooded jumpers given to homeless people with a blank speech bubble
on the front they could write a message.

IDO PORTAL MOVEMENT CULTURE
Branding identity and photoshoot

TUHI CREATIVE WEBSITE
The original Tuhi Creative website homepage.

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STENCIL STREET ART
Handmade stencil art inspired by Luke's interests

WAR GAMES POSTER INVITATIONS
Using Airsoft guns playing against another team is common hobby in Hong Kong. 

MARADIRA
Designing the logo for a custom tailor in Hong Kong. 

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TIGER CURRY RESTAURANT
The complete branding package and design the interior of the restaurant in Hong Kong

CUSTOM NIKE AIR MAX
These sneakers were a full custom edition with fabrics and colours. 

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SPARK x TUHI
Tuhi launched it's t-shirt line at the Spark lighting exhibition

I USED TO SKATE ONCE x TUHI
The skate board was turned into a sound system with iPod dock

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TUHI DESIGNED PRODUCTS
A selection of products designed for Tuhi clients & friends

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LIMES BOUTIQUE HOTEL
Branding, interior design & event promotion.

TUHI TIKI PLAYING CARDS
Custom designed travel playing cards. 

HEIRLOOM LUGGAGE
Art directed photoshoot for Canadian luggage brand.

CORPORATE IDENDITY  
Various graphic design works

INTERVIEW PHARRELL WILLIAMS  
Hosting Liberatim Event

LOGO & ILLUSTRATION DESIGN
Various illustration & graphic design works

RED BULL Hong Kong
Red Bull Illume global photographers event.

FRESH FISH CO. & FRESH SUSHI CO.
Various photography for Fresh Fish Co. seafood market & Fresh Sushi Co. Japanese restaurant.

WASHI JEANS EVENT
Brand ambassador & curating Washi Jeans event.

FRESH FISH CO. & FRESH SUSHI CO.
Custom counter-leaver tables designed for new interior design.

HAM & SHERRY RESTAURANT
Brand identity / Menu design / Restaurant design.

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BRAND AMBASSADOR CIROC VODKA
Interviewed for a CIROC Vodka event in Hong Kong.

TUHI ACCESSORIES CASE
Custom designed accessories case with secret compartment. 

AUTOMOTIVE PHOTOGRAPHY
Art direction for custom vehicles for sale. 

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UNIQUE TIMEPIECES STORE DEIGN
Brand identity & store design.  

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CUSTOM SNEAKER DESIGN
The Maori Ta Moko (tattoo) custom painted on to Vans sneakers.

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TUHINTERNATIONAL BLOG TEASER
Teaser campaign for Tuhi International cultural news blog.